Effective Date: December 19, 2025
1. What are Cookies?
Cookies are small text files placed on your device by websites you visit. At Natural Stupidity Records, we use cookies to help our website function, understand how you interact with our virtual artists, and tailor our advertising on platforms like YouTube and the Google Display Network.
2. How We Use Cookies
We use cookies for three primary purposes:
- Strictly Necessary: Essential for the website to load and function properly.
- Analytics: To measure traffic and see which tracks or videos are most popular.
- Marketing: To show you relevant ads for our upcoming music releases.
3. Specific Google Cookies We Use
As part of our digital marketing stack, we utilize the following Google services:
- _ga (Google Analytics)
- Purpose: Distinguishes unique users to provide accurate site performance metrics and visitor counts.
- Duration: 2 years.
- ga<container-id> (Google Analytics)
- Purpose: Used to maintain “session state,” allowing the site to remember your journey through different pages during a single visit.
- Duration: 2 years.
- _gcl_au (Google Ads)
- Purpose: A first-party cookie used by Google AdSense and Google Ads to measure the efficiency of our advertising across different websites.
- Duration: 3 months.
- _gid (Google Analytics)
- Purpose: Used to distinguish users for short-term pattern analysis (e.g., seeing if a specific virtual artist track is trending right now).
- Duration: 24 hours.
- gac (Google Ads)
- Purpose: Stores ad-related information to help us measure which Google Ads lead to a successful “conversion” (like a stream or a signup).
- Duration: 90 days.
4. Google Tag Manager (GTM)
We use Google Tag Manager to manage these tracking scripts. GTM itself does not set cookies; however, it facilitates the deployment of the Analytics and Ads cookies listed above based on your consent status.
5. Google Consent Mode v2
In compliance with current standards (including GDPR and Google’s own requirements), our site utilizes Google Consent Mode v2. This means:
- If you decline cookies, Google Analytics will only send “pings” without personal identifiers so we can still measure basic site health without tracking you personally.
- If you accept cookies, we can provide a more personalized experience, including remarketing for our music videos.
6. How to Manage Your Preferences
You can change your mind at any time:
- Our Banner: Use the “Cookie Settings” link in our footer to adjust your preferences.
- Browser Settings: Most browsers allow you to block or delete cookies in their settings (e.g., Chrome, Safari, or Firefox).
- Google Opt-Out: You can opt-out of targeted advertising via Google’s Ad Settings.